My name is Dino, I am a Bournemouth University BA Hons Marketing student. I chose to undertake my one year work placement in Paris. As a result, I joined the Erasmus Programme that provides financial support to university students and staff that engage in International Activities. My blog, therefore, will provide you with my Pearls of Wisdom throughout my time in Paris.
Monday, November 1, 2010
Repousser les limites
I have been meaning to make this post and finally I have got around it. Check out this advert by Virgin, France. It is an image of an elderly persons face on a young persons body. The strap line is 'Does not age too quickly!'
Where the rationality behind the advert could be listening to our music will make you feel and look younger than you really are.
However, did you know that this advert was banned in Clichy, France because the mayor did not like it. In addition, it certainly does it's purpose to create word-of-mouth where across France people stopped to read the advert.
Whatever, will their next message be? Let's just hope that it creates just as much buzz!
Labels:
Bancaire en France,
Clichy,
Elderly,
Old,
Paris,
Pensioner,
Radio,
Richard Branson,
Virgin
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